 |
|
|
|
|
|
|
|
|
|
|
|
|
| ELEMENTS
OF LANGUAGE <MODEL
BANK HOME |
|
|
|
|
|
 |
 |
|
|
|
|
| Promotional
Brochure |
 |
|
| |
 |
|
| |
|
|
|
|
|
| A promotional
brochure is a folded advertisement that promotes a product, service,
or cause. A good promotional brochure hooks readers with interesting illustrations
and then persuades them with written information about the product or service. |
|
|
|
| |
Many promotional brochures use the structure illustrated in the framework
below. Print this framework and use it as a guide when you write and design
your own promotional brochure. |
|
|
|
 |
|
 |
|
| |
|
Front
Panel
• Name of Product or Service
• Slogan and Illustration |
 |
Name
it Identify the name of your product or service, and give readers a
general idea of what your product or service can do for them.
Short and sweet Think up a short, clever slogan that readers will remember.
Illustrate it Choose an illustration that will appeal to your target
market. A good illustration should tell a story about the product or service.
|
|
|
| |
|
 |
|
| |
|
Inside
Spread
• Reasons and Details
• Illustrations |
 |
Be
reasonable Give reasons that explain how the reader will benefit from
your product or service. Then, provide details that support each reason.
The details should answer readers' questions about your product or service.
Say it with pictures Include illustrations that highlight important
details about your product or service. |
|
|
| |
|
 |
|
| |
|
Back
Panel
•
Key Information
•
Call to Action |
 |
List
the key concepts Give your readers key information that they may need
or want to know about your service or product. Don't forget to tell potential
clients how to find you and what your product or service costs.
Give one last push Wrap up your brochure with a call to action. |
|
|
| |
|
| |
|
|
|
Copyright©
by Holt,
Rinehart and Winston.
All rights reserved.
Terms of
use.
Credits.
Privacy Policy.
|
|