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| ELEMENTS
OF LANGUAGE <MODEL
BANK HOME |
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| Advertisement |
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| An advertisement
convinces people to buy a product or service. To create an effective ad,
you must first analyze your target market. Then, use emotional and logical
appeals that will attract the target market. |
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Many advertisements use the structure illustrated in the framework below.
Print this framework and use it as a guide when you write your own advertisement. |
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Slogan
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Hook
your audience At the top of your ad, write a catchy statement that will
attract your target audience. Keep your slogan short and write it in large
letters. |
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Image
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Say
it in pictures Use an image—a photograph, a drawing, or clip art—as
the focal point of your ad. You might choose an image that shows why your
product or service is needed. Make sure your image stands out from the crowd. |
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Text
• Tie-in
• Description
• Reasons
• Action |
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Make
your pitch Create a statement that will convince your audience that
your product or service can help them. You might use one of the most common
persuasive techniques: bandwagon, testimonial, emotional appeal, plain folks,
or snob appeal.
Explain Describe your product or service vividly, using words that
emphasize its positive aspects.
Give logical reasons Include reasons that will convince your audience
to buy the product or service. Remember to appeal to your target audience.
Seal the deal Urge the audience to buy your product or service, and
tell them where they can buy it. |
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Copyright©
by Holt,
Rinehart and Winston.
All rights reserved.
Terms of
use.
Credits.
Privacy Policy.
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