ELEMENTS OF LANGUAGE <MODEL BANK HOME    
Writer's Model
  Persuasive Brochure
 
       
A persuasive brochure is a folded print advertisement that packs a lot of information into a small space. Persuasive brochures use effective images and informative text to sell a product or to persuade readers to support an organization or a cause.
 
Many persuasive brochures use the structure illustrated in the framework below. Print this framework and use it as a guide when you create your own persuasive brochure.
   
 
    Front Panel
• Open with a catchy slogan.
• Identify the product, service, or cause and its intended audience.
• Use eye-catching visual elements.
Send up a flare Use a memorable slogan in large type to get readers' attention.
Take aim Make sure your intended audience knows that the brochure is aimed at them.
Bait your hook Use persuasive images to draw your readers further into your brochure.
 
 
    Inside Spread
Include sections that sell the primary idea.
Include section headings.
Emphasize major points visually.
One and only Use each paragraph or section to focus on one idea that supports your slogan.
Use your head(ings) Label each section with a heading that will help readers grasp the information quickly.
A solid center Use facts, statistics, and examples to make your brochure more persuasive.
Visualize it Graphics such as charts and photos offer a quick, eye-catching way to illustrate a point.
 
 
    Middle Panel
• Continue drawing your readers' attention.
• Use additional eye-catching graphics.
• Begin providing information.
Reel them in The middle panel is the first panel readers will see after they read the front panel; it should continue to draw readers into the brochure.  
 
    Back Panel
• Provide necessary contact information.
• Tell readers what actions to take.
Be a spark Motivate readers to action by telling them what to do next.
Call, write, or visit Include maps, phone numbers, or addresses so readers can get in touch with you.
 
 
 
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